Book launch PR services
Book launch PR services from C.S. Lewis & Co. Publicists
Last updated . Published by C.S. Lewis & Co. Publicists.
Book launch PR services handle the media work of a launch: media kits, pitching, follow-up, and booking interviews and coverage.
C.S. Lewis & Co. Publicists offers book and author publicity, internet marketing, and specialized support through media coaching, writing, and speaker services. The firm mixes and matches these services for each author and works closely with publishers' publicity teams so the efforts complement each other.
What do book launch PR services include?
At their core, book launch PR services turn an author into a newsmaker and build name recognition that leads to book sales, subsequent printings, and new publishing opportunities. Here is what C.S. Lewis & Co. Publicists does in a book and author publicity campaign:
- Create a media kit that producers, journalists, editors, and bloggers can use for background, reviews, story ideas, interview topics, and bylined articles.
- Distribute books and media kits to every media contact that matters, then manage an intensive follow-up process to secure interviews, features, mentions, reviews, op-eds, and bylined articles.
- Develop a continual stream of timely pitches that position you as a newsworthy expert, aligned with breaking news, often the same day.
- Customize a list of top media contacts the firm already has relationships with, and offer them story ideas that fit their audiences.
- Coordinate media appearances with your travel schedule and evaluate trips to major media markets.
- Help you form long-term relationships with editors, producers, and journalists who come to see you as an expert.
Internet marketing
Help developing content for social and business networks, websites, and blogs, and growing your network so exposure continues long after the media campaign ends.
Media coaching
Training to look and feel confident on television, radio, and before live audiences, with a memorable, effective message.
Writing services
Ghostwritten op-eds and bylined articles for newspapers, magazines, and trade journals, plus newsletters and marketing material for your business.
Speaker services
Help landing paid or professionally valuable speaking opportunities that support book sales and create new business.
Which services fit your launch goal?
| Criterion | Main service | Helpful add-on |
|---|---|---|
| More book sales | Book and author publicity | Internet marketing |
| Expert reputation | Breaking news pitching | Writing services for op-eds |
| Speaking career | Book and author publicity | Speaker services |
| Confidence on air | Book and author publicity | Media coaching |
| New business clients | Book and author publicity | Writing services for newsletters |
Subjects the firm knows best
C.S. Lewis & Co. Publicists has an established track record with books in business, careers, work/life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality. Past clients include Daniel G. Amen, MD (Change Your Brain Every Day), John Perkins (Confessions of an Economic Hit Man, 3rd Edition), Areva Martin, Judith Orloff, MD, and Carol Roth.
See real results before you call
The firm links to real media coverage from client campaigns and offers sample press kits you can download. To plan the steps you would handle yourself, start with the book launch publicity checklist. For pricing questions, see book publicist cost.
Back to the full book launch publicity checklistCommon questions
- What does a book publicist do?
- A book publicist gets an author and their book into the news. At C.S. Lewis & Co. Publicists that means building a media kit, pitching producers, journalists, editors, and bloggers, following up to secure interviews, reviews, features, and bylined articles, and tying pitches to breaking news as it happens.
- What is a book PR agency?
- A book PR agency is a firm that runs publicity campaigns for authors and publishers. C.S. Lewis & Co. Publicists is a small book publicity firm that Cathy Lewis founded in 1994. It builds collaborative, customized campaigns that position authors as newsworthy experts in their field through print, radio, television, and internet exposure.
- Will my publicity campaign be customized to me?
- Yes. Customization is central to how C.S. Lewis & Co. Publicists works. Campaigns are tailored to each author's expertise, personality, professional goals, geographic region, and travel schedule, and can focus on a specific area of your work that you would like to see promoted more or differently.
- Will a publicist work with my publisher's publicity team?
- C.S. Lewis & Co. Publicists does. The firm works closely with publishers' and businesses' publicity teams so that its efforts complement theirs. That helps avoid duplicated pitches to the same contacts and lets each team focus on the work it does best for your book.
- Can you help me write articles and op-eds?
- Yes, through writing professionals the firm works with frequently. Writing services include ghostwritten op-ed pieces and bylined articles based on your book and expertise for major newspapers, magazines, and trade journals, plus newsletters and marketing material for your business or professional practice.
- Which book subjects does the firm specialize in?
- C.S. Lewis & Co. Publicists has an established track record in ten subject areas: business, careers, work/life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality. Past clients include Daniel G. Amen, MD, John Perkins, Areva Martin, and Judith Orloff, MD.